From the category archives:

Marketing

Action Figures: Answering the Call, One by One

August 2, 2010

More often than not, your readers, customers and clients — we’ll collectively call them end-users — need things spelled out for them. Not in an insult-their-intelligence kind of way, but just a little prodding along so they know where to click next and why. Each clear directive you provide to your end-users so that they know which [...]

0 comments Click for the rest of the story ...

Facebook.com/saidandsung

July 25, 2010

Today, my Saidandsung Facebook Page got its custom URL, also known as a vanity URL. Now, I can use facebook.com/saidandsung in promotions, whether verbally or written, and people can easily find my page. To get one for yourself, read this previous post. I will be using my page to offer people insight on more effective [...]

0 comments Click for the rest of the story ...

Pockets of Information, Part I: Empty Yours by Speaking Up

July 9, 2010

Yesterday, I enjoyed a brief respite from work to play softball for my Broadway Show League team. During a post-victory conversation with a teammate, I mentioned I was on my way to a meeting with my writing partners for a new children’s musical project. My teammate just happened to know a higher-up in the children’s [...]

4 comments Click for the rest of the story ...

Proximity Marketing: Get to Know Your Neighbors

June 19, 2010

I found out about National Donut Day at Dunkin’ Donuts not because of a TV commercial, a magazine ad or an e-newsletter; but rather, because a friend sent an e-mail about it to my inbox. When it comes to freebies, word of mouth travels like, well, high-speed cable. On Friday, June 4, the Dunkin’ Donuts in [...]

4 comments Click for the rest of the story ...

Vanity, Thy Name Is Facebook Promotion!

March 30, 2010

Here’s the latest on how to get a vanity link for your Facebook Page or your personal profile. Vanity links are custom URLs that make it easier for you to promote your business.

0 comments Click for the rest of the story ...

A Brochure Is a Handshake …

November 24, 2009

A brochure is an easy way to spread the word about your business. In your absence, it serves as your business handshake. If you’re there to hand one out, it solidifies the connection by giving your prospects an informative, take-home guide with all your necessary contact info. (NOTE: It’s amazing how many people forget to [...]

0 comments Click for the rest of the story ...

Watch Out for Squirrels: Defusing Tense Copy Situations

November 16, 2009

To make for cleaner, more memorable copy, be consistent with your use of verb tense in your headings. Readers like patterns, and it will help them remember the points you are making. For example, if you’re a gardening supply store and you’re publishing an article or a brochure that contains gardening tips, your first subhead [...]

0 comments Click for the rest of the story ...

Next Entries →