From the category archives:

Marketing

An Indigo Christmas

December 25, 2011

One of my favorite things about the holiday season is listening to Christmas music. As a songwriter, listening to these tunes, many of them written by the greatest songwriters of all time, fills me with joy, not just for the season, but for memories of Christmases past. My sister-in-law surprised us (thanks, Sara!) with the delivery of “Holly [...]

0 comments Click for the rest of the story ...

Zeitgeist Marketing: NYSC Takes a Cue from Weinergate

July 6, 2011

In previous posts, I’ve discussed the importance of paying attention to your target audience’s changing needs, keeping an eye on what your competition is doing and taking advantage of Proximity Marketing as opportunities present themselves. Today, I want to share an example of what I call Zeitgeist Marketing, or creating key messages that reflect current [...]

0 comments Click for the rest of the story ...

Facebook Therapy: Tech Therapist Offers Smart Tips for Business Owners

June 24, 2011

Forward Motion was thrilled to welcome to the show Greenwich resident Jennifer Shaheen of The Technology Therapy Group, a full-service Web design and marketing development group. Jennifer is savvy across all forms of online marketing, but our focus for this show was how businesses can leverage their Facebook presence to gain traction and new customers. The [...]

2 comments Click for the rest of the story ...

Comparatively Speaking: The Positioning Tell-All

May 25, 2011

When it comes to marketing, how you position your company in relation to your competitors can speak volumes about your business, and also set its course for success. Conversely, if not kept in check, how you speak about your business can deter prospects from becoming repeat customers. That’s why in addition to marketing materials, many [...]

6 comments Click for the rest of the story ...

Shop Talk: ‘My Guy’ Psychology, Part I

March 4, 2011

We’ve All Got Our Guys … Oftentimes, when we are in need of a service — and it’s most often when we’re in a bind — we hear a reassuring and all-too-calm friend say, “Don’t worry. Go to my guy; tell him I sent you.” We’ve all heard this variation on the “I know a [...]

2 comments Click for the rest of the story ...

What Customers Want: See the Need, Then Fill It

February 21, 2011

Business is often as unpredictable as the weather, so when life hands you snowflakes, make the most of them, just like the Harrison Dollar Plus Store did in my town on this snow day (see the sign below). Knowing another winter storm was on its way, the owner empathized with his customer base and ordered [...]

0 comments Click for the rest of the story ...

Is Your Business Twitter-Fated? All Signs Point to Yes!

November 18, 2010

As a follow-up to our Forward Motion radio show on Tuesday, Nov. 16, in which host Carmen Carrozza and I discussed online marketing with INDIEbusiness entrepreneur Donna Maria Coles Johnson, I’d like to emphasize the overlying message we were trying to convey to business owners: IF YOU’RE NOT ON TWITTER YET, YOU SHOULD BE. Doesn’t [...]

0 comments Click for the rest of the story ...

Get Out and Mingle at Your Local Festivals and Fairs

October 9, 2010

This Monday is Columbus Day, and for Harrisonites, it’s also the annual “It’s Great to Live in Harrison” celebration. There will be a parade, a ceremony and a fair in the park that will feature food vendors, booths for local businesses and organizations, games and rides. An expected 4,000 people will attend. Or, you could [...]

0 comments Click for the rest of the story ...

Husky Ways to Cross-Promote Sponsorships

October 3, 2010

The following was originally published in The Harrison Report on Sept. 30, 2010. Click to download a PDF of printed version of the paper. Shop Talk Business happenings in and around Harrison Written by Carla Rose Fisher Thursday, 30 September 2010 12:54 A BANNER START TO THE SCHOOL YEAR: My small-business heart was all aflutter a [...]

1 comment Click for the rest of the story ...

Websites: Big-Business Value for Small-Business Owners

September 18, 2010

Still think you don’t need a website, or that yours was a waste of money? Pshaw! Read my latest column below, which was originally published in The Harrison Report on Sept. 2, 2010. Marketing guru/freelance writer Allen Mogol contributed to the research of this column. Shop Talk Written by Carla Rose Fisher Thursday, 02 September 2010 [...]

0 comments Click for the rest of the story ...

← Previous Entries