Zeitgeist Marketing: NYSC Takes a Cue from Weinergate

July 6, 2011

In previous posts, I’ve discussed the importance of paying attention to your target audience’s changing needs, keeping an eye on what your competition is doing and taking advantage of Proximity Marketing as opportunities present themselves. Today, I want to share an example of what I call Zeitgeist Marketing, or creating key messages that reflect current [...]

0 comments Click for the rest of the story ...

Facebook Therapy: Tech Therapist Offers Smart Tips for Business Owners

June 24, 2011

Forward Motion was thrilled to welcome to the show Greenwich resident Jennifer Shaheen of The Technology Therapy Group, a full-service Web design and marketing development group. Jennifer is savvy across all forms of online marketing, but our focus for this show was how businesses can leverage their Facebook presence to gain traction and new customers. The [...]

2 comments Click for the rest of the story ...

19 Recorded Words: A Father’s Day Tribute

June 19, 2011

You know me; I’m a words girl. The number of words in my monthly business column hovers around 950, while a typical client project may involve my crafting thousands of words. But this Father’s Day, I am focusing on just 19 words — those left on my voicemail by my father on the evening of December [...]

9 comments Click for the rest of the story ...

Comparatively Speaking: The Positioning Tell-All

May 25, 2011

When it comes to marketing, how you position your company in relation to your competitors can speak volumes about your business, and also set its course for success. Conversely, if not kept in check, how you speak about your business can deter prospects from becoming repeat customers. That’s why in addition to marketing materials, many [...]

6 comments Click for the rest of the story ...

‘My Guy’ Philosophy, Part II: When to Say Goodbye

April 14, 2011

Last month, I detailed the concept of the “my guy” seal of approval when it comes to services, and why we go with our guys: price, loyalty, and comfort being among the top factors. But as loyal as we are, there may come a time when we have to find new guys. “No, I could [...]

0 comments Click for the rest of the story ...

Where’s Your Killer Web Promo Video? Talk to My Guys at FUTUREHYPE

March 25, 2011

Pick a video, any video … Do one big thing for your business by clicking here to view the online portfolio of the best video production guys I know. It takes merely one minute to see why I vouch for their artistry time and time again. On this week’s Forward Motion (PODCAST HERE), Carmen and I sat [...]

0 comments Click for the rest of the story ...

The New Extra Mile: A Phone Call to Action

March 18, 2011

This week, something delightful happened out of something seemingly routine. After expecting some collateral from a copywriting client and not hearing back, I e-mailed a couple times to get a status update, but to no avail. Worried that perhaps my client hadn’t been receiving my e-mail, I decided to place a call instead. Not on [...]

4 comments Click for the rest of the story ...

Shop Talk: ‘My Guy’ Psychology, Part I

March 4, 2011

We’ve All Got Our Guys … Oftentimes, when we are in need of a service — and it’s most often when we’re in a bind — we hear a reassuring and all-too-calm friend say, “Don’t worry. Go to my guy; tell him I sent you.” We’ve all heard this variation on the “I know a [...]

2 comments Click for the rest of the story ...

What Customers Want: See the Need, Then Fill It

February 21, 2011

Business is often as unpredictable as the weather, so when life hands you snowflakes, make the most of them, just like the Harrison Dollar Plus Store did in my town on this snow day (see the sign below). Knowing another winter storm was on its way, the owner empathized with his customer base and ordered [...]

0 comments Click for the rest of the story ...

What Begins Attachment?

February 14, 2011

Connecting with Customers, Clients & Partners Honestly, it can sometimes be hard to pinpoint just what draws us to each other, whether in person or online. As Barbauld says, “a thousand nameless qualities” are the reason we find common ground enough to want to continue the conversation beyond introductions. You never know what it is [...]

0 comments Click for the rest of the story ...

← Previous Entries

Next Entries →