A Hyphenate Life …
A word nerd who's wired into this crazy Web we've weaved
COPYWRITING
As a copywriter-songwriter-sometimes performer, I know a bit about a lot of things — which makes me a ringer for Trivial Pursuit and indispensable when called upon to write for a wide variety of verticals throughout my 14-year career.
I’ve created key messages for the arts, automotive, education, entertainment, environmental, events, food, government, manufacturing, mobile, online, self-help, senior living, sports and technology markets, and I’m eager to learn more.
I’m continually fascinated by character counts and how this texting-thumb world we live in has made us all more concise. We get in, say what we mean, then get out. When not restricted by word counts, I can use the extra space to my advantage, when it’s necessary for conveying detailed or complex messages.
CORPORATE LIFE
Having worked both as a freelance copywriter and as a full-timer in publishing and online content management teams, I speak SEO and play nicely with designers, project managers and code savants. Firms where I’ve enjoyed monthly birthday cake as a staffer include Manhattan Media, American Greetings Inc., Dada Entertainment, Manufacturer & Business Association, Rising Media Group, WJET-TV 24 and Fox Sports Ohio. Because of my journalism background, my research and editing skills are Ginsu-sharp.
SONGWRITING
If you’ve browsed this site, you already know that music is a big part of my life. So are sports. I live and die on every Michigan down come college football season, and the first two all-encompassing weeks of March Madness make me glad I’m a freelancer. I play rec softball, I spin, I Zumba. And my heart is firmly rooted in the theatre.
When my song “From You I Learned” won first prize in the ASCAP/Lilith Fair Songwriting Contest, I moved to New York City and earned a spot in the BMI Lehman Engel Musical Theatre Workshop (Advanced) as a lyricist. My lyrics have been performed in benefits and concerts throughout NYC as well as regionally, and one song I co-wrote during my time at BMI is bound for Broadway. Written with composer Barbara Anselmi, “Perfect” is part of the musical IT SHOULDA BEEN YOU, which recently enjoyed a sold-out world premiere at the George Street Playhouse in New Brunswick, N.J., for which David Hyde Pierce helmed a star-studded cast lead by Tyne Daly. The next production is slated for March 2012 at the Village Theatre in Issaquah, Wash.
I’ve also just released a demo of songs aimed at placement in film and TV. I launched a RocketHub campaign to raise funds to finish the CD, and raised even more than my goal! To learn more about crowdfunding, read this blog post interview or download this podcast interview with Carol McManus, host of “The LinkedIn Lady Show.”
NOW LET’S TALK ABOUT YOU …
Ready to put my many interests to work for you, so you can express yourself as professionally as possible? Find out how I can help on my services page.
